# Glossary · Affiliate Academy Terms from Affiliate Academy and the app-growth playbook in one list. Each one has a short explanation, an example, and a link to the material that covers it. ### Analytics event — A record of a specific user action The app sends an event when a user opens a screen, taps a button, or completes an action. - Example: registration_started and registration_completed reveal how many people abandon registration. - Section: App growth - Where it appears: [Find the biggest funnel drop-off](https://playbook.affpartners.io/en/apps/practices/quality-funnel/) ### ANR — An Android app freeze Android records an ANR when the interface does not respond to the user for too long. - Example: The user taps a button, the screen freezes, and Android offers to close the app. - Section: App growth - Where it appears: [Prioritize bugs by user impact](https://playbook.affpartners.io/en/apps/practices/quality-bugs/) ### ASO — Improving an app's store page Work on the title, description, screenshots, rating, and queries so the app is easier to find and more convincing to install. - Example: Rewrite the first screenshot captions so the value is clear without reading the full description. - Section: App growth - Where it appears: [Make your app-store page clear and convincing](https://playbook.affpartners.io/en/apps/practices/discoverability-store/) ### Bot token — The bot's key The string @BotFather gives you, which grants full control of the bot. Treat it as a password: whoever has it runs the bot. - Example: The token is pasted once, into the Telegram connection inside Make. - Section: Affiliate Academy - Where it appears: [Telegram event notifications](https://playbook.affpartners.io/en/affiliate/lessons/telegram-notifications/) ### Bridge — An intermediate explanatory step A quiz, article, channel, or bot between an ad and the primary landing page. Use it only when it helps someone make an informed decision. - Example: A four-question quiz explains the learning format before starting a Telegram bot. - Section: Affiliate Academy - Where it appears: [Successful campaign examples](https://playbook.affpartners.io/en/affiliate/lessons/successful-campaign-examples/) ### Campaign — Source + creative + offer A specific combination of channel, advertising asset, and offer that you can measure and improve. - Example: TikTok + a short trade breakdown + an invitation to open a demo account. - Section: Affiliate Academy - Where it appears: [How affiliate marketing works](https://playbook.affpartners.io/en/affiliate/lessons/how-affiliate-works/), [Successful campaign examples](https://playbook.affpartners.io/en/affiliate/lessons/successful-campaign-examples/) ### Campaign — A separate dashboard test A dashboard entity that separates results for sources, placements, or creatives without manually changing link parameters. - Example: The “Telegram — first post” campaign shows results from that placement only. - Section: Affiliate Academy - Where it appears: [10 steps to launch](https://playbook.affpartners.io/en/affiliate/lessons/10-steps-to-launch/), [Analytics and growth](https://playbook.affpartners.io/en/affiliate/lessons/analytics-and-growth/) ### Chat ID — The chat address The numeric id of the chat the bot writes to. A private chat has a positive id; a group id starts with a minus sign. - Example: -1001234567890 is a group id. - Section: Affiliate Academy - Where it appears: [Telegram event notifications](https://playbook.affpartners.io/en/affiliate/lessons/telegram-notifications/) ### Churn — Audience drop-off The share of users who stopped returning or being active during a selected period. - Example: The report showed high churn after week one. - Section: Affiliate Academy - Where it appears: [Analytics and growth](https://playbook.affpartners.io/en/affiliate/lessons/analytics-and-growth/) ### Click ID — Visit identifier The unique click code your tracker assigns to a visit and receives back with the event. Without it, the event cannot be tied to a source. - Example: The click_id shows the deposit came from the Telegram channel, not YouTube. - Section: Affiliate Academy - Where it appears: [Postbacks and the URL builder](https://playbook.affpartners.io/en/affiliate/lessons/postback-setup/) ### Clicks — Visits through the link The number of recorded visits through an affiliate link. - Example: The creative generated 240 Clicks in three days. - Section: Affiliate Academy - Where it appears: [10 steps to launch](https://playbook.affpartners.io/en/affiliate/lessons/10-steps-to-launch/) ### Cohort — A group with the same starting point Users grouped by period, source, or campaign so their behavior can be compared fairly. - Example: The first-week-of-July cohort came from TikTok. - Section: Affiliate Academy, App growth - Where it appears: [Analytics and growth](https://playbook.affpartners.io/en/affiliate/lessons/analytics-and-growth/), [Launch materials and checklists](https://playbook.affpartners.io/en/affiliate/lessons/launch-materials-and-checklists/), [Growth, scaling, and the PRO path](https://playbook.affpartners.io/en/affiliate/lessons/growth-to-pro/), [Analyze retention by cohort](https://playbook.affpartners.io/en/apps/practices/retention-cohorts/) ### Commission — Credited affiliate commission Partner compensation calculated under program terms from the recorded activity of referred users. - Example: The Commission amount is displayed in the affiliate dashboard. - Section: Affiliate Academy - Where it appears: [10 steps to launch](https://playbook.affpartners.io/en/affiliate/lessons/10-steps-to-launch/) ### Compliance — Following the rules Checking that the creative, link, destination, and geography meet platform and program requirements. - Example: The manager reviewed the copy and risk disclaimer before launch. - Section: Affiliate Academy - Where it appears: [How to choose a traffic source](https://playbook.affpartners.io/en/affiliate/lessons/choose-traffic-source/), [Traffic types: pros, cons, and Quick Trading adaptation](https://playbook.affpartners.io/en/affiliate/lessons/quick-trading-traffic/) ### Conversion — The share of people moving to the next step Shows how many people who started a step completed it or reached the next one. - Example: 80 registrations completed from 100 started: 80 ÷ 100 × 100% = 80% conversion. - Section: App growth - Where it appears: [Find the biggest funnel drop-off](https://playbook.affpartners.io/en/apps/practices/quality-funnel/) ### Crash-free rate — The share of users without an app crash The closer it is to 100%, the fewer users experienced an app crash during the selected period. - Example: 99.5% crash-free users means 0.5% experienced at least one crash. - Section: App growth - Where it appears: [Prioritize bugs by user impact](https://playbook.affpartners.io/en/apps/practices/quality-bugs/) ### Creative — An advertising asset A video, banner, text, cover, or other material a person sees before following your link. - Example: Two short videos are two creatives for the same channel. - Section: Affiliate Academy - Where it appears: [How affiliate marketing works](https://playbook.affpartners.io/en/affiliate/lessons/how-affiliate-works/), [Successful campaign examples](https://playbook.affpartners.io/en/affiliate/lessons/successful-campaign-examples/), [Launch materials and checklists](https://playbook.affpartners.io/en/affiliate/lessons/launch-materials-and-checklists/) ### CTA — One clear next action A short instruction that says what a person gets and where they go after clicking. - Example: “Open the full breakdown in Telegram” is a CTA. - Section: Affiliate Academy, App growth - Where it appears: [Successful campaign examples](https://playbook.affpartners.io/en/affiliate/lessons/successful-campaign-examples/), [Help users reach their first useful outcome](https://playbook.affpartners.io/en/apps/practices/quality-first-value/) ### CTR — Click-To-Registration Rate The percentage of people who register after clicking a material. It helps compare how well a creative and the post-click journey lead to registration under comparable conditions. - Example: A video received 1,000 link clicks and 25 registrations—a CTR of 2.5%. - Section: Affiliate Academy - Where it appears: [Beginner mistakes](https://playbook.affpartners.io/en/affiliate/lessons/mistakes-to-avoid/) ### D1 / D7 / D30 — Return after 1, 7, or 30 days D means day. The metric shows what share of a new user group returned after the selected number of days. - Example: D7 = 18% means 18 of every 100 new users returned after seven days. - Section: App growth - Where it appears: [Analyze retention by cohort](https://playbook.affpartners.io/en/apps/practices/retention-cohorts/) ### Deep link — A link to a specific app screen After a tap, the user lands in the promised journey rather than on the home screen. - Example: A push about a saved lesson opens that lesson directly. - Section: App growth - Where it appears: [Connect search, web, and app with deep links](https://playbook.affpartners.io/en/apps/practices/discoverability-links/) ### Deposits — All recorded deposits The total number of deposits, including repeat funding by active users. - Example: Seven new users made 12 Deposits. - Section: Affiliate Academy - Where it appears: [10 steps to launch](https://playbook.affpartners.io/en/affiliate/lessons/10-steps-to-launch/) ### FTD — A trader's first deposit The first successful account funding by a user you referred. - Example: Forty people registered through the link, and eight of them made an FTD. - Section: Affiliate Academy, App growth - Where it appears: [How affiliate marketing works](https://playbook.affpartners.io/en/affiliate/lessons/how-affiliate-works/), [10 steps to launch](https://playbook.affpartners.io/en/affiliate/lessons/10-steps-to-launch/), [Analytics and growth](https://playbook.affpartners.io/en/affiliate/lessons/analytics-and-growth/), [Beginner mistakes](https://playbook.affpartners.io/en/affiliate/lessons/mistakes-to-avoid/), [Launch materials and checklists](https://playbook.affpartners.io/en/affiliate/lessons/launch-materials-and-checklists/), [Growth, scaling, and the PRO path](https://playbook.affpartners.io/en/affiliate/lessons/growth-to-pro/), [Postbacks and the URL builder](https://playbook.affpartners.io/en/affiliate/lessons/postback-setup/), [Find the biggest funnel drop-off](https://playbook.affpartners.io/en/apps/practices/quality-funnel/) ### Funnel — A person’s path to action A sequence of steps from first contact to registration, FTD, or another outcome. - Example: Video → Telegram bot → registration is a simple funnel. - Section: Affiliate Academy, App growth - Where it appears: [Launch materials and checklists](https://playbook.affpartners.io/en/affiliate/lessons/launch-materials-and-checklists/), [Find the biggest funnel drop-off](https://playbook.affpartners.io/en/apps/practices/quality-funnel/) ### Landing page — The page after the click The page someone reaches through an affiliate link and where they see the next action. - Example: The partner selected a current mobile landing page with a short registration flow. - Section: Affiliate Academy - Where it appears: [10 steps to launch](https://playbook.affpartners.io/en/affiliate/lessons/10-steps-to-launch/), [Successful campaign examples](https://playbook.affpartners.io/en/affiliate/lessons/successful-campaign-examples/) ### Lead — A person who followed your link A potential customer who came from your content or advertising. Registration and deposit may happen later. - Example: The video brought 120 leads to the registration page. - Section: Affiliate Academy - Where it appears: [How affiliate marketing works](https://playbook.affpartners.io/en/affiliate/lessons/how-affiliate-works/) ### LTV — Long-term user value The value a group of users brings over the full relationship. It is assessed from data, not promised in advance. - Example: Comparing LTV across two sources helps show where an audience stays active longer. - Section: Affiliate Academy - Where it appears: [Beginner mistakes](https://playbook.affpartners.io/en/affiliate/lessons/mistakes-to-avoid/), [Growth, scaling, and the PRO path](https://playbook.affpartners.io/en/affiliate/lessons/growth-to-pro/) ### Macro — A value placeholder A placeholder in curly braces inside the URL. The system replaces it with a real value when it sends the request. - Example: {sumdep} becomes 50.00. - Section: Affiliate Academy - Where it appears: [Postbacks and the URL builder](https://playbook.affpartners.io/en/affiliate/lessons/postback-setup/) ### Open rate — The share of delivered messages that were opened Shows how many users tapped a delivered message. Open rate alone does not show whether they completed a useful action after the tap. - Example: 200 of 1,000 delivered push messages were opened: open rate is 20%. - Section: App growth - Where it appears: [Measure impact after the tap](https://playbook.affpartners.io/en/apps/practices/push-measure/) ### Operation — A Make operation The billing unit: every module that runs spends one operation. Filters cost nothing. - Example: An event that reaches Telegram costs two operations: receive and send. - Section: Affiliate Academy - Where it appears: [Telegram event notifications](https://playbook.affpartners.io/en/affiliate/lessons/telegram-notifications/) ### Organic traffic — Visits without paying for impressions The audience comes from posts, algorithmic recommendations, or a community rather than purchased advertising. - Example: Three TikTok videos generated organic visits. - Section: Affiliate Academy - Where it appears: [How to choose a traffic source](https://playbook.affpartners.io/en/affiliate/lessons/choose-traffic-source/), [Traffic types: pros, cons, and Quick Trading adaptation](https://playbook.affpartners.io/en/affiliate/lessons/quick-trading-traffic/) ### Paid traffic — Impressions or placements bought with a budget An affiliate pays an ad platform, channel, or publisher to show material to an audience. - Example: A $300 limit was allocated to a Telegram placement. - Section: Affiliate Academy - Where it appears: [How to choose a traffic source](https://playbook.affpartners.io/en/affiliate/lessons/choose-traffic-source/), [Traffic types: pros, cons, and Quick Trading adaptation](https://playbook.affpartners.io/en/affiliate/lessons/quick-trading-traffic/) ### PnL — Profit and loss A measure of financial performance. RevShare terms can also include a percentage of turnover; this is part of RevShare, not a separate payment model. Always check the terms of the specific offer in the dashboard. - Example: The partner checked the offer rules to see how RevShare accounts for the percentage of turnover. - Section: Affiliate Academy - Where it appears: [10 steps to launch](https://playbook.affpartners.io/en/affiliate/lessons/10-steps-to-launch/) ### Postback — An event notification An HTTP request the affiliate system sends to your address when a trader triggers an event. - Example: A trader made a first deposit, so a request with the amount reached your tracker. - Section: Affiliate Academy - Where it appears: [Postbacks and the URL builder](https://playbook.affpartners.io/en/affiliate/lessons/postback-setup/) ### Push notification — A short app message shown outside the app It appears on the device and can return a user to one specific useful action. It is sent only when the user has granted notification permission. - Example: A message about a new item in a saved topic opens that item through a deep link. - Section: App growth - Where it appears: [Bring users back to a valuable action](https://playbook.affpartners.io/en/apps/practices/push-trigger/) ### RD — Repeat deposit A new account deposit after the first one. It helps show repeat audience activity. - Example: After 14 days, five users in one cohort made an RD. - Section: Affiliate Academy - Where it appears: [Analytics and growth](https://playbook.affpartners.io/en/affiliate/lessons/analytics-and-growth/), [Beginner mistakes](https://playbook.affpartners.io/en/affiliate/lessons/mistakes-to-avoid/), [Launch materials and checklists](https://playbook.affpartners.io/en/affiliate/lessons/launch-materials-and-checklists/), [Growth, scaling, and the PRO path](https://playbook.affpartners.io/en/affiliate/lessons/growth-to-pro/) ### Regs — Registrations The number of users who registered after following an affiliate link. - Example: The 240 visits resulted in 36 Regs. - Section: Affiliate Academy - Where it appears: [10 steps to launch](https://playbook.affpartners.io/en/affiliate/lessons/10-steps-to-launch/) ### Retention — The share of users who return Shows how many people reopen the app after a set period from installation or registration. - Example: If 18 of 100 new users return after seven days, D7 retention is 18%. - Section: App growth - Where it appears: [Analyze retention by cohort](https://playbook.affpartners.io/en/apps/practices/retention-cohorts/) ### RTD conversion — The share of visitors who deposit The percentage of leads who move from following your link to funding their account. - Example: If 12 out of 100 leads deposit, RTD conversion is 12%. - Section: Affiliate Academy - Where it appears: [How affiliate marketing works](https://playbook.affpartners.io/en/affiliate/lessons/how-affiliate-works/), [Analytics and growth](https://playbook.affpartners.io/en/affiliate/lessons/analytics-and-growth/), [Beginner mistakes](https://playbook.affpartners.io/en/affiliate/lessons/mistakes-to-avoid/) ### S2S — Server-to-server Data passed directly between servers, without the user's browser. Postbacks work this way, so blockers and cookie settings do not stop them. - Example: The event reached the tracker even though the user had closed the browser. - Section: Affiliate Academy - Where it appears: [Postbacks and the URL builder](https://playbook.affpartners.io/en/affiliate/lessons/postback-setup/) ### Scenario — A Make workflow A chain of modules: receive data, check a condition, take an action. It only catches events while it is switched on. - Example: A three-module scenario: webhook → filter → Telegram. - Section: Affiliate Academy - Where it appears: [Telegram event notifications](https://playbook.affpartners.io/en/affiliate/lessons/telegram-notifications/) ### Search semantics — A map of search queries and the needs behind them Collects user wording, groups queries by intent, and connects each group to the right product function or page. - Example: “Where is my status?” and “check application” share one intent: view a process result. - Section: App growth - Where it appears: [Build a keyword map from real demand](https://playbook.affpartners.io/en/apps/practices/discoverability-keywords/) ### Segment — Users sharing a behavior or characteristic A segment groups people by platform, market, interest, or action so the team does not send the same message to everyone. - Example: Android users who started but did not complete registration in the past 24 hours. - Section: App growth - Where it appears: [Segment scenarios, not just your user base](https://playbook.affpartners.io/en/apps/practices/push-segments/) ### SEO — Improving website pages for search Useful pages answer real user questions and help people find the product through search engines. - Example: One page answers one question, explains constraints, and leads to a relevant app journey. - Section: App growth - Where it appears: [Create SEO pages around user tasks](https://playbook.affpartners.io/en/apps/practices/discoverability-seo/) ### Sub ID — Technical postback parameter A tracking parameter used in postbacks and reports. Do not add it to a link manually: create separate dashboard campaigns to compare sources and creatives. - Example: Create separate campaigns for a TikTok video and a Telegram placement instead of changing link parameters manually. - Section: Affiliate Academy - Where it appears: [Beginner mistakes](https://playbook.affpartners.io/en/affiliate/lessons/mistakes-to-avoid/) ### Traffic source — The channel people come from A platform or acquisition method such as Telegram, TikTok, YouTube, advertising, or live streaming. - Example: The partner chose one source for the first test: Telegram. - Section: Affiliate Academy - Where it appears: [10 steps to launch](https://playbook.affpartners.io/en/affiliate/lessons/10-steps-to-launch/), [How to choose a traffic source](https://playbook.affpartners.io/en/affiliate/lessons/choose-traffic-source/), [Traffic types: pros, cons, and Quick Trading adaptation](https://playbook.affpartners.io/en/affiliate/lessons/quick-trading-traffic/) ### Webhook — A receiving address An address that waits for an incoming request and starts a scenario. In Make it comes from the Custom webhook module. - Example: The postback reached the webhook address, so the scenario started. - Section: Affiliate Academy - Where it appears: [Telegram event notifications](https://playbook.affpartners.io/en/affiliate/lessons/telegram-notifications/) - [Affiliate Academy](https://playbook.affpartners.io/en/affiliate/) - [Partner Playbook](https://playbook.affpartners.io/en/)