# Push, native networks, and DSP

RichAds · MGID · PropellerAds

- **Best for:** An experienced media buyer who wants fast tests and knows how to filter placements.
- **HTML:** https://playbook.affpartners.io/en/affiliate/lessons/choose-traffic-source/channels/native-ads/
- **Lesson:** [How to choose a traffic source](https://playbook.affpartners.io/en/affiliate/lessons/choose-traffic-source/)

## How the channel works

Buy banner, native, or push inventory through an ad network and send the audience to a reviewed landing page or permitted channel.

## Strengths and constraints

### Strengths

- You can get volume quickly for hypothesis comparison.
- Initial contact cost is often lower than on major ad platforms.
- Useful for testing creatives and geographies.

### Constraints

- Placement and user quality vary widely.
- A tracker, exclusion lists, and daily optimization are required.
- A cheap click does not guarantee a quality registration or deposit.

## Your first safe test

Launch one format in one geography with a hard daily limit. After 48 hours, remove placements without meaningful actions.

- **1:** channel
- **1:** creative
- **1:** dedicated link
- **7 days:** for an early signal

## What to prepare before launch

- Use separate dashboard campaigns for each network, placement, creative, and geography.
- Stop sources using a predefined rule, not intuition.
- Judge the funnel through registration and FTD, not CTR alone.

## Grow with GameChange Partners

[Explore the partner program ↗](https://gamechange.partners/en?utm_source=academy&utm_medium=referral&utm_campaign=gcpacademy)

## Safety and constraints

**21+ · For persons aged 21 and over only.** Trading financial instruments involves significant risk and may result in the loss of invested funds. Affiliate Academy materials are for educational purposes only, do not constitute investment advice, and do not guarantee earnings.

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- [All six channels](https://playbook.affpartners.io/en/affiliate/lessons/choose-traffic-source/#lineup)
- [Affiliate Academy](https://playbook.affpartners.io/en/affiliate/)
- [Partner Playbook](https://playbook.affpartners.io/en/)