Lesson 02 · Your first launch
10 steps to your first launch
Move from registration to your first live campaign in 1–2 days. No affiliate-marketing experience is required: every step gives you one concrete action and tells you where to do it.
Your launch progress
Check off each step as soon as it is complete. The checklist is saved in this browser.
Register for the affiliate program
Create the account with contact details the team can reliably use.
Why it matters
Completing your profile opens every dashboard section except Links. Links become available only after support verifies your traffic sources.
What to do
- Use a work email address that you can access long term.
- Add your current Telegram handle; this will be the main communication channel with the team.
- Store the password in a trusted password manager.
After registering, return to this checklist and mark the step complete.
Register with GameChange PartnersComplete the short verification
Complete your profile and describe your traffic sources. Links become available after support verifies those sources.
Why
Your profile opens the dashboard sections, while traffic-source verification lets support unlock Links and clarify the working terms.
What you will need
- Contact and profile details.
- A short description of your current or planned traffic sources.
Payout details are not required at this stage: you can add them later when you request a withdrawal. Submit documents and payment details only through secure dashboard fields, never in direct messages.
Choose one traffic source
Do not start on every platform at once. Choose a channel that you already understand or can use today.
If you prefer
- Video — TikTok, YouTube Shorts, Reels, or Stories.
- Writing and community — Telegram.
- Paid acquisition — Facebook, Google, or push networks if you know how to configure them.
- Live streaming — YouTube, TikTok, Kick, or Twitch.
How to choose
No budget: start with your own content. Paid-acquisition experience: set a small test limit. The next module will compare traffic sources in detail.
Your first source is not a permanent commitment. The goal is to collect useful data from one clear test. Check the offer rules for conditions that apply to the source you choose.
Generate an affiliate link
Create a separate link for the first placement so results from different channels do not get mixed together.
Where
Open the Links tab in your affiliate dashboard and create a new link.
What to check
- The current landing page is selected.
- The link opens without errors on both phone and desktop.
- A separate campaign with a clear source name, such as “TikTok — start,” is created in the dashboard. The campaign keeps results from different placements separate.
Test the link in a private browser window before publishing it. This shows you the journey a new user will see.
Prepare one creative
A creative is the material someone sees before clicking: a video, post, banner, or voice message.
What you can make
- A short video built around an interesting question or genuine analysis for TikTok and Shorts.
- A Telegram post with personal experience, a situation breakdown, or a useful question.
- A banner with one clear message and button for a paid placement.
Safety rule
Do not promise profit, guaranteed results, or easy money. Use approved wording, current brand materials, and the rules of the platform you choose.
If you are unsure about a claim, send the creative to your manager for review before launch.
Publish the asset and start the test
Publish one creative in the chosen channel and make sure the affiliate link is available to your audience.
Where you can start
- Your own Telegram channel.
- A TikTok, Reels, Stories, or Shorts account.
- A YouTube video description.
- A live stream, story, or audience message if you are a creator or streamer.
- Paid advertising if you have experience and a predefined budget.
Before publishing
Check the platform rules. If direct affiliate links are restricted, use only a permitted route, such as your own reviewed landing page or Telegram channel.
Record the date, channel, link name, creative, and budget. These five fields make the test understandable later.
Monitor the results
Open reporting in your dashboard and read the user journey by stage instead of watching clicks alone.
Core metrics
- Clicks — visits through your affiliate link.
- Regs — registrations after a click.
- FTD — users who make their first deposit.
- Deposits — all recorded deposits, including repeat deposits.
- Commission — affiliate commission credited to your account.
How to interpret them
Early results may take time. Compare funnel stages, verify the link, and change only one element per test.
RevShare can include a percentage of turnover. It is part of RevShare, not a separate payment model. It can affect how quickly commission is credited, but it does not guarantee earnings: results depend on referred-user quality and activity and on program terms.
Prepare for the long game
Successful partners do not stop after one publication or scale an idea before validating it.
The working loop
- Learn one technique.
- Test it with a small amount of traffic.
- Review clicks, registrations, and deposits.
- Improve one element and run the next test.
The key idea
The purpose of the first launch is not instant perfection. It is to gain your own data and experience.
Change only one major element at a time: source, creative, landing page, or audience.
Connect with support
Do not work through every question alone. Your affiliate manager can help review a specific launch.
How your manager can help
- Clarify the target audience and launch geography.
- Select a current landing page.
- Review the source and traffic quality.
- Check a creative and answer dashboard questions.
What to send
Include the channel, geography, link or link ID, creative, test budget, and one specific question. Clear inputs make the answer faster and more useful.
The team works directly with partners, not just account numbers. Message your manager whenever you need a review or a clear next step.
Request a payout and prepare the next test
Check payout terms, save the working campaign, and decide how to increase volume safely.
What to do next
- Request a payout through an available method after meeting program terms.
- If you buy traffic, reinvest only an amount you can allocate to testing without affecting personal expenses.
- Improve the creative, landing page, or audience that produced the best result.
- Add a new source only when you can explain the result of the current one.
Your new status
You are no longer watching from the sidelines. You have a live campaign, your own data, and a deliberate next step — you are a partner.
Scaling means a controlled increase in a working test, not a sudden jump in budget.
Confirm your launch plan
Complete the remaining steps in order. If you get stuck, send your current progress to your affiliate manager instead of waiting for every question to pile up.