Lesson 06 · Analytics and growth
Analytics and growth
Learn to follow the journey from click to commission, find one point of loss, and choose the next step from numbers—not a complex dashboard or a guess.
01
Analytics answers one question: what should you do next?
Guessing is expensive. A small set of numbers is enough to see where a campaign works and where people leave.
They feed CTR: here it means Click-To-Registration Rate, or registrations ÷ clicks. Impressions are not needed.
Show whether the journey after the click is clear.
Shows how many people reached their first monetary activity.
This registration-to-FTD rate is the one shown in partner statistics. It helps assess education and the post-registration journey.
Adds context about activity, but should never be used to pressure the audience.
This is the campaign's actual outcome—not a forecast or promise.
02
Read the funnel before changing the creative
Here is a learning example for seven days. It demonstrates the analysis process; it does not promise the same income.
CTR here means Click-To-Registration Rate: registrations ÷ clicks. Impressions are not needed for this calculation.
The actual RevShare average for this campaign, not a fixed rate per FTD.
The creative generated clicks and the page converted 15% of visits into registrations.
Registration-to-FTD conversion is 13.3%. Check the first message, product explanation, and beginner journey.
Add one clear post-registration resource: a short walkthrough, FAQ, or voice explanation. Do not change the channel, creative, and education at once.
Compare CTR and RTD rate only across variants with the same period and volume. Commission per FTD is a retrospective RevShare average, not a promise or a fixed payment per FTD.
03
Five mistakes that hide the real result
Each mistake has one simple measurement rule that fixes it.
Every lead goes through the same campaign
Create a separate campaign for every channel and creative.
Celebrating clicks without checking FTD
Compare the whole funnel and commission. Ten thousand clicks with zero FTD is not a win.
Stopping a test after one day
Use the same 3–7 day window and account for delayed FTDs.
Mixing countries and campaigns
Separate GEO and source. Even one TikTok account can attract audiences with different behavior.
Testing one video or post
Prepare 3–5 variants, keep the main hypothesis consistent, and compare the results.
04
Build one growth table
One row is one measurable campaign over the same period. Start with these seven fields; you do not need a complex BI tool yet.
| Source | Creative | Clicks | Registrations | FTD | Commission | Note |
|---|---|---|---|---|---|---|
| TikTok | “Chart moving up” video | 350 | 40 | 6 | $112 | Best result this week |
| Telegram ad | Post in a relevant channel | 580 | 90 | 10 | $190 | Longer journey to FTD |
| TikTok LIVE | Live walkthrough and Q&A | 230 | 30 | 5 | $88 | Improve the chat CTA |
- Use one period, such as Monday through Sunday.
- Create a separate row for every source, creative, and GEO.
- Add one note about what to inspect in the next test.
05
Scale evidence, not hope
Growth starts after a result repeats. Confirm the campaign with a second test, then increase only one resource.
Make 3–5 new videos with the same angle and different hooks.
Improve one script step and compare sequence completion.
Localize the examples and language without copying claims or adding pressure.
Find similar publishers and start with a small, measurable budget.
Do not raise the budget after one lucky sale. Require at least two comparable periods, separate campaigns, and a predefined loss limit.
06
Work with active traffic—not only new traffic
The journey does not end after FTD. Useful contact gives the audience a reason to return without buying new traffic every time.
Cohort report
Compare people who arrived in the same week or campaign: how many returned after 7, 14, and 30 days, and how many made a repeat deposit (RD).
Churn report
Find the point after which people stopped returning. Contact only audiences that have consented to receive messages.
Delayed FTD
Some users make their first deposit days after registering. Check the time to FTD before closing a campaign.
Useful reasons to return
- Share a useful market update without promising a result.
- Explain three common beginner mistakes or run a short quiz.
- Remind people about a genuine promotion or product feature at a relevant time.
- Offer educational material or support—never pressure someone to increase a deposit.
Retention depends on consent and value. Never promise income, create false urgency, or encourage someone to risk more than they are prepared to lose.
07
Build a 7-day growth plan
Enter the results of one campaign. The calculator will show three key numbers and draft your next decision.
Enter clicks, registrations, FTD, and commission to generate a decision.