Channel guide
Push, native networks, and DSP
RichAds · MGID · PropellerAds
Best forAn experienced media buyer who wants fast tests and knows how to filter placements.
01
How the channel works
Understand the mechanism before launch so you can judge whether the channel fits your resources.
Buy banner, native, or push inventory through an ad network and send the audience to a reviewed landing page or permitted channel.
02
Strengths and constraints
Strengths
- You can get volume quickly for hypothesis comparison.
- Initial contact cost is often lower than on major ad platforms.
- Useful for testing creatives and geographies.
Constraints
- Placement and user quality vary widely.
- A tracker, exclusion lists, and daily optimization are required.
- A cheap click does not guarantee a quality registration or deposit.
03
Your first safe test
Do not scale the idea in advance. Run one small test and collect one measurable early signal.
Launch one format in one geography with a hard daily limit. After 48 hours, remove placements without meaningful actions.
1channel
1creative
1dedicated link
7 daysfor an early signal
04
What to prepare before launch
- 01
Use separate dashboard campaigns for each network, placement, creative, and geography.
- 02
Stop sources using a predefined rule, not intuition.
- 03
Judge the funnel through registration and FTD, not CTR alone.
Channel guide