Glossary

A record of a specific user action

The app sends an event when a user opens a screen, taps a button, or completes an action.

Exampleregistration_started and registration_completed reveal how many people abandon registration.

An Android app freeze

Android records an ANR when the interface does not respond to the user for too long.

ExampleThe user taps a button, the screen freezes, and Android offers to close the app.

Improving an app's store page

Work on the title, description, screenshots, rating, and queries so the app is easier to find and more convincing to install.

ExampleRewrite the first screenshot captions so the value is clear without reading the full description.

The bot's key

The string @BotFather gives you, which grants full control of the bot. Treat it as a password: whoever has it runs the bot.

ExampleThe token is pasted once, into the Telegram connection inside Make.

An intermediate explanatory step

A quiz, article, channel, or bot between an ad and the primary landing page. Use it only when it helps someone make an informed decision.

ExampleA four-question quiz explains the learning format before starting a Telegram bot.

Source + creative + offer

A specific combination of channel, advertising asset, and offer that you can measure and improve.

ExampleTikTok + a short trade breakdown + an invitation to open a demo account.

A separate dashboard test

A dashboard entity that separates results for sources, placements, or creatives without manually changing link parameters.

ExampleThe “Telegram — first post” campaign shows results from that placement only.

The chat address

The numeric id of the chat the bot writes to. A private chat has a positive id; a group id starts with a minus sign.

Example-1001234567890 is a group id.

Audience drop-off

The share of users who stopped returning or being active during a selected period.

ExampleThe report showed high churn after week one.

Visit identifier

The unique click code your tracker assigns to a visit and receives back with the event. Without it, the event cannot be tied to a source.

ExampleThe click_id shows the deposit came from the Telegram channel, not YouTube.

Visits through the link

The number of recorded visits through an affiliate link.

ExampleThe creative generated 240 Clicks in three days.

A group with the same starting point

Users grouped by period, source, or campaign so their behavior can be compared fairly.

ExampleThe first-week-of-July cohort came from TikTok.

Credited affiliate commission

Partner compensation calculated under program terms from the recorded activity of referred users.

ExampleThe Commission amount is displayed in the affiliate dashboard.

Following the rules

Checking that the creative, link, destination, and geography meet platform and program requirements.

ExampleThe manager reviewed the copy and risk disclaimer before launch.

The share of people moving to the next step

Shows how many people who started a step completed it or reached the next one.

Example80 registrations completed from 100 started: 80 ÷ 100 × 100% = 80% conversion.

The share of users without an app crash

The closer it is to 100%, the fewer users experienced an app crash during the selected period.

Example99.5% crash-free users means 0.5% experienced at least one crash.

An advertising asset

A video, banner, text, cover, or other material a person sees before following your link.

ExampleTwo short videos are two creatives for the same channel.

One clear next action

A short instruction that says what a person gets and where they go after clicking.

Example“Open the full breakdown in Telegram” is a CTA.

Click-To-Registration Rate

The percentage of people who register after clicking a material. It helps compare how well a creative and the post-click journey lead to registration under comparable conditions.

ExampleA video received 1,000 link clicks and 25 registrations—a CTR of 2.5%.

Return after 1, 7, or 30 days

D means day. The metric shows what share of a new user group returned after the selected number of days.

ExampleD7 = 18% means 18 of every 100 new users returned after seven days.

A link to a specific app screen

After a tap, the user lands in the promised journey rather than on the home screen.

ExampleA push about a saved lesson opens that lesson directly.

All recorded deposits

The total number of deposits, including repeat funding by active users.

ExampleSeven new users made 12 Deposits.

A trader's first deposit

The first successful account funding by a user you referred.

ExampleForty people registered through the link, and eight of them made an FTD.

A person’s path to action

A sequence of steps from first contact to registration, FTD, or another outcome.

ExampleVideo → Telegram bot → registration is a simple funnel.

The page after the click

The page someone reaches through an affiliate link and where they see the next action.

ExampleThe partner selected a current mobile landing page with a short registration flow.

A person who followed your link

A potential customer who came from your content or advertising. Registration and deposit may happen later.

ExampleThe video brought 120 leads to the registration page.

Long-term user value

The value a group of users brings over the full relationship. It is assessed from data, not promised in advance.

ExampleComparing LTV across two sources helps show where an audience stays active longer.

A value placeholder

A placeholder in curly braces inside the URL. The system replaces it with a real value when it sends the request.

Example{sumdep} becomes 50.00.

The share of delivered messages that were opened

Shows how many users tapped a delivered message. Open rate alone does not show whether they completed a useful action after the tap.

Example200 of 1,000 delivered push messages were opened: open rate is 20%.

A Make operation

The billing unit: every module that runs spends one operation. Filters cost nothing.

ExampleAn event that reaches Telegram costs two operations: receive and send.

Visits without paying for impressions

The audience comes from posts, algorithmic recommendations, or a community rather than purchased advertising.

ExampleThree TikTok videos generated organic visits.

Impressions or placements bought with a budget

An affiliate pays an ad platform, channel, or publisher to show material to an audience.

ExampleA $300 limit was allocated to a Telegram placement.

Profit and loss

A measure of financial performance. RevShare terms can also include a percentage of turnover; this is part of RevShare, not a separate payment model. Always check the terms of the specific offer in the dashboard.

ExampleThe partner checked the offer rules to see how RevShare accounts for the percentage of turnover.

An event notification

An HTTP request the affiliate system sends to your address when a trader triggers an event.

ExampleA trader made a first deposit, so a request with the amount reached your tracker.

A short app message shown outside the app

It appears on the device and can return a user to one specific useful action. It is sent only when the user has granted notification permission.

ExampleA message about a new item in a saved topic opens that item through a deep link.

Repeat deposit

A new account deposit after the first one. It helps show repeat audience activity.

ExampleAfter 14 days, five users in one cohort made an RD.

Registrations

The number of users who registered after following an affiliate link.

ExampleThe 240 visits resulted in 36 Regs.

The share of users who return

Shows how many people reopen the app after a set period from installation or registration.

ExampleIf 18 of 100 new users return after seven days, D7 retention is 18%.

The share of visitors who deposit

The percentage of leads who move from following your link to funding their account.

ExampleIf 12 out of 100 leads deposit, RTD conversion is 12%.

Server-to-server

Data passed directly between servers, without the user's browser. Postbacks work this way, so blockers and cookie settings do not stop them.

ExampleThe event reached the tracker even though the user had closed the browser.

A Make workflow

A chain of modules: receive data, check a condition, take an action. It only catches events while it is switched on.

ExampleA three-module scenario: webhook → filter → Telegram.

A map of search queries and the needs behind them

Collects user wording, groups queries by intent, and connects each group to the right product function or page.

Example“Where is my status?” and “check application” share one intent: view a process result.

Users sharing a behavior or characteristic

A segment groups people by platform, market, interest, or action so the team does not send the same message to everyone.

ExampleAndroid users who started but did not complete registration in the past 24 hours.

Improving website pages for search

Useful pages answer real user questions and help people find the product through search engines.

ExampleOne page answers one question, explains constraints, and leads to a relevant app journey.

Technical postback parameter

A tracking parameter used in postbacks and reports. Do not add it to a link manually: create separate dashboard campaigns to compare sources and creatives.

ExampleCreate separate campaigns for a TikTok video and a Telegram placement instead of changing link parameters manually.

The channel people come from

A platform or acquisition method such as Telegram, TikTok, YouTube, advertising, or live streaming.

ExampleThe partner chose one source for the first test: Telegram.

A receiving address

An address that waits for an incoming request and starts a scenario. In Make it comes from the Custom webhook module.

ExampleThe postback reached the webhook address, so the scenario started.